The Challenge

Our multinational client wanted to expand its investment footprint in Nigeria and required cogent market information to support its strategic investment decisions.

The Solution

Using primary and secondary sources, we were able to provide clear market insights relating to the market size, consumption patterns, players, trends and growth projections of the various sectors and food products the client was inquiring about.

The Results

Based on our independent findings, the client was able to make informed decisions, and structured its investments based on the projected trends in line with their risk appetite.

Result

Management had ample information for its investment decision and operating model for each of the segment.