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Market Research

Market research is an efficient way of finding out what customers believe, think, want or need about your product.

It is information that cannot usually be obtained from any other source. Organizations in both public and private sectors use research to help them determine what goods and services to produce. The process involves a detailed collection of market data, analysis and interpretation of the results.
Our market research typically targets the following specific areas:

INDUSTRY

Key information about major customer groups, suppliers of raw material, distributors, wholesalers, and retailers will be highlighted. In addition, significant facts, figures, and trends about the industry will be provided.

COMPETITION

Specific information about the competitors, their size, location, focus, sales volume & approximate market share, mode of operation, competitive advantage, strengths and weaknesses will be highlighted in the research.

BENEFIT

Provides information that will enhance the understanding and knowledge of the target market and/or industry

DELIVERABLE

Market research document detailing specific information required by client organization

Trending

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THEN TRY THE MANAGERIAL ASSESSMENT OF PROFICIENCY (MAP)

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Are the Career Path Options in your Organization affecting Motivation

When employees understand that their career-paths are well-designed and well-defined to make the job enrichi...

The Many Benefits of Investi...

The Many Benefits of Investing in eLearning

In traditional learning, learning pretty much ends when the instructor leaves the classroom. But in E-learni...

5 Reasons your Organisation ...

5 Reasons your Organisation should be harnessing the Power of Knowledge

Knowledge might be power, and knowledge in motion might mean more power. But uncategorized, unrefined knowle...

Pension Funds: A local Solut...

Pension Funds: A local Solution to a big Nigerian Problem

Traditionally, the provision of public facilities had been the exclusive preserve of governments but economi...

5 reasons to ensure the secu...

5 reasons to ensure the security of your customers’ payment data

5 reasons to ensure the security of your customers’ payment data 

5 Signs that Say Your Employ...

5 Signs that Say Your Employees are Engaged

Like the infamous Leopold II of Belgium, some organizations erroneously see employee engagement as the disin...

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5 Common Business Challenges + One way to solve them all

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5 African Proverbs that are some of the best business advice money can buy

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Cobit 5 Alignment Allows you...

Cobit 5 Alignment Allows your enterprise get maximum value out of IT

Everybody in your office sits behind a computer, and sometimes, you mistake this surface appearance for the ...

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These 7 Factors Drive Employee Engagement

Employees that are disengaged are not only unhappy at work but are intent on acting out their unhappiness.

Organisational Transformatio...

Organisational Transformation

Unnecessary processes will naturally reduce the effective and efficient use of resources to attain set goals...

Oil and Gas Sector Highlight...

Oil and Gas Sector Highlights

OIL GAS, monthly reviews of the different sectors of the nation’s economy as published by select local newsp...

IT Sector Highlights

IT Sector Highlights

IT, monthly reviews of the different sectors of the nation’s economy as published by select local newspapers...

Manufacturing Sector Highlig...

Manufacturing Sector Highlights

MANUFACTURING, monthly reviews of the different sectors of the nation’s economy as published by select local...

Power Sector Highlights

Power Sector Highlights

POWER, monthly reviews of the different sectors of the nation’s economy as published by select local newspap...

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Contact Information

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  +234 (1) 01-2703667
2nd Floor, NEXIM House Plot 975, Cadastral Zone A0 Central Business district Abuja.
  +234 (09)-2904738 , 09-2904748.