Made In Nigeria Survey Report

Made in Nigeria (hereinafter referred to as MIN) products refer to products exclusively manufactured in Nigeria.

Historically, MIN initiatives appear to garner more attention and promotion when the nation experiences a dip in its foreign reserves, commonly triggered by a fall in demand for crude oil exports and/or a drop in global crude oil prices.

Typically, however, once oil prices begin to rise and the economy begins to recover, attention tends to lapse from the drive, leading to its abandonment.

This time around, the government insists on putting measures in place to ensure the current re-awakening of this initiative is sustainable and continuous.

Consequently, this report provides clues into the state of the manufacturing sector in Nigeria. To gain balanced insights into the subject, consumer perception of MIN products (i.e. the factors driving their decision to buy or not to buy MIN) were considered, as well as the challenges manufacturers face in producing and delivering MIN products.

Our aim here is three-pronged:

• First, we wish to reveal the underpinnings of the public’s positive/negative perceptions of MIN products and highlight ways that these perceptions can be managed.
• Second, we seek to evaluate the challenges faced by MIN producers and manufacturers and distill approaches to managing these challenges.
• Finally, we will make recommendations as to what actions will ensure the success and sustainability of the MIN initiative.

The outcomes of the survey – trends, findings and recommendations – are all presented in this report.