Market Research on the Vocational Training for the Filmmaking Sector in Nigeria
Date: February – June
By: Henrietta Ifyede,
Analyst, International Development
According to the UNESCO Institute for Statistics, Nollywood, as the film industry is popularly referred to, is the second-largest audiovisual industry in the world based on the number of movies produced each year. The industry is also fast rising and can arguably be regarded as Nigeria's 'new oil' because creatives and their creations are among Nigeria's biggest exports.
Although the industry is hugely underfunded, it presents a large capacity and numerous opportunities for growth and development of the audiovisual landscape, especially with technological advancements. The industry depicts a blend of culture and history through storytelling.
However, the only training centre owned by the government is the National film institute (NFI). The NFI was established by the NFC, which also serves as a governing body for the development of the industry.
Although some private institutions and training courses are designed to meet the sector's needs, there is still a wide gap between the products from these institutions and the actual level of skill required for the industry. Furthermore, there is also a shortage of well-equipped institutions that provide capacity development for relevant core technical skills and best in class training facilities to meet the increasing technological advancement to compete globally.
pcl. was contracted by the French Development Agency (AFD) and the Nigeria Federal Ministry of Finance, Budget and National Planning to collaborate with the NFC. The purpose was to conduct a comprehensive study/research to understand the audiovisual training sector in Nigeria and the role and place occupied by the NFI/NFC in this sector.
In addition, this study was to serve as the foundation for a potential loan from AFD to the Federal Government of Nigeria. The purpose of the loan is to train, through the NFI, 2,000 people per year in audiovisual professions as part of the national agenda for job creation and poverty alleviation.
pcl. 's team of research experts, data scientists, business and digital technology consultants carried out an in-depth diagnosis of the delivery of the audiovisual/filmmaking training, including analysis of the industry's leading economic actors, professional bodies, governing structure, accreditation platforms, partnership policies, occupations; skills in the film industry and a comparative analysis of other film institutions in Nigeria. The NFI and other film institutions in Nigeria were benchmarked globally, regionally.
We deployed a combination of accelerated and collaborative data gathering approaches under the guidance of the COVID-19 protocols. The approach included interviews (in person or phone), questionnaires (online and in-person) and focus group workshops on gathering the data and information required.
Our comprehensive report provided insights and recommendations to inform the case for the transformation and change required for the industry by the French Development Agency and Nigeria Federal Ministry of Finance, Budget and National Planning. This market research on the Vocational Training for the Filmmaking Sector in Nigeria by pcl. in addition, provided the foundation for a potential loan from AFD to the Federal Government of Nigeria to train 2,000 students through the NFI yearly to support the national agenda for job creation and poverty alleviation.
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