Generation Z, or Gen Z as they are commonly known, stands out as the most diverse generation we’ve seen, and they’re playing a crucial role in changing the modern workplace. Born from the late 1990s to the early 2010s, this group isn’t just shifting the demographic makeup of organisations; they are fundamentally altering how we think about work. Unlike previous generations, Nigerian Gen Z has grown up in a digital-first world, which has greatly influenced their views on work, education, and social issues. Their influence goes beyond just changing workforce demographics; they are actively reshaping career paths and societal contributions in modern Nigeria, challenging the traditional norms and expectations.
This generation is known for its strong connectivity, using social media not just for fun but as essential tools for networking, learning, and activism. Nigerian Gen Z individuals have a global perspective, keeping up with international trends and challenges while staying deeply involved in local matters. Their participation in significant movements like #EndSARS highlights their commitment to social justice and reform. Additionally, they prioritise environmental sustainability and inclusivity, expecting these values to be central to the organisations they support and work with, thus advocating for a more responsible approach to business practices.
When it comes to workplace expectations, Nigerian Gen Z shows a clear shift in values and preferences regarding employment. A remarkable 75% of Gen Z Nigerians want flexible work arrangements, valuing autonomy and work-life balance over the traditional 9 – 5 grind. This change is ideological and practical, even if it means shorter job tenure or pursuing entrepreneurial paths. Contrary to the stereotypes that paint them as “lazy” or “tech-obsessed,” many in this generation display incredible resilience, often juggling multiple remote jobs to tackle the challenges of inflation and unemployment.
Generation Z is more than just a demographic group; they are a dynamic force reshaping Nigeria’s work culture, entrepreneurship, and social engagement. Their digital fluency, global outlook, and commitment to positive change present challenges and exciting opportunities for the country’s future.
The Influence of Gen Z in the Workplace
Gen Z is not just entering the workforce; they are reshaping it. With fresh perspectives, digital fluency and strong values, this generation drives change across how organisations operate, collaborate and innovate. Their impact can be seen in several key areas:
- Digital Transformation: Gen Z, raised in a digital era, brings innate tech-savviness and innovation to the workplace. Their comfort with digital tools makes them ideal for tech-driven roles. At the 2024 EMP Industry Meet-Up in Lagos, professionals highlighted how Gen Z drives inclusive innovation. In Nigeria, startups like CDIAL exemplify this trend. CDIAL, a Nigerian AI technology company, digitises indigenous African languages, showcasing Gen Z’s role in preserving cultural heritage through technology.
- Diversity, Equity & Inclusion: As the most diverse generation yet, Gen Z actively champions DEI in the workplace. They value empathy and inclusive practices, helping build healthier, more collaborative cultures. A report by the World Economic Forum indicates that 56% of Gen Z individuals would not accept a job without diverse leadership, underscoring the importance they place on inclusive environments.
- Work-Life Balance: Gen Z prioritises well-being and flexibility over high pay. A survey conducted by Anphabe revealed that 72% of Gen Z workers desire better work-life balance, reflecting their preference for flexible work arrangements. This shift is prompting companies to adopt more accommodating policies to attract and retain young talent.
- Innovation & Problem-Solving: Gen Z’s entrepreneurial spirit and willingness to challenge norms fuel fresh, competitive ideas. Their creative approach to problem-solving drives innovation across teams. In Nigeria, startups like Afrilearn, founded by Gen Z entrepreneurs, are leveraging technology to provide digital learning resources, enhancing education accessibility and fostering innovation in the edtech sector.
- Collaboration & Communication: Digitally fluent and socially connected, Gen Z excels in online collaboration. Tools like Slack, Zoom, and Google Workspace enable seamless teamwork. However, adapting to traditional workplace norms remains a challenge. Experts suggest that bridging this gap requires mutual understanding and adaptation from both Gen Z and older generations.
- Flexibility & Resilience: Thriving in dynamic environments, Gen Z adapts quickly to change. Their emphasis on flexibility and autonomy is reshaping traditional work environments. In Nigeria, the rise of Gen Z in leadership positions heralds a shift towards a more modern and open work culture, emphasising adaptability and resilience.
Potential Challenges of Gen Z in the Workplace
While Gen Z brings fresh energy and innovation to the workplace, they also face unique challenges that can impact their integration, performance and overall well-being. These include:
- Challenges in Securing Entry-Level Positions: Gen Z faces some tough challenges when landing their first jobs, mainly because fewer entry-level positions are available. Many companies are focusing on nurturing their current employees, which makes it even harder for recent graduates to step into the job market.
- Navigating Economic Pressures: This generation is dealing with various economic issues, like rising inflation and increasing living expenses. These financial pressures can lead to increased stress and anxiety, making it more challenging for them to find stable job opportunities.
- Desire for Flexible Work Environments: Gen Z values flexible work arrangements, but they often end up in organisations still figuring out how to implement hybrid or remote work. This mismatch can lead to frustration and dissatisfaction with their job situations.
- Lack of Engagement: Gen Z feels disconnected from their colleagues and supervisors. This lack of connection can lead to lower engagement levels and higher turnover rates.
- Increased Stress and Burnout: Younger employees report higher levels of general stress and burnout at work. According to Gallup, 68% of Gen Z and younger millennials report feeling stressed most of the time at work.
- Mental Health Concerns: With the current economic uncertainty and the dynamics of the workplace, mental health issues are on the rise, especially among Gen Z. The pressure to thrive in such a competitive job market can really affect their overall well-being.
Strategies to Engage Gen Z in the Workplace
To attract, retain and empower Gen Z talent, organisations must adapt their practices to meet the expectations of this values-driven, tech-savvy generation. Here are key strategies that can foster stronger engagement and long-term success:
- Customised Onboarding Programmes: Develop onboarding processes that include mentorship opportunities, helping Gen Z employees grasp workplace norms and essential tools. By connecting them with experienced professionals, companies can effectively bridge the gaps in social skills and technical know-how.
- Flexible Work Model: Offer options for hybrid or fully remote work while providing in-person interaction opportunities. Gen Z loves the flexibility of remote work but also appreciates the perks of face-to-face communication.
- Clear Career Development Plan: Create career development plans featuring training sessions, certification programs, and skill-building workshops. Highlighting how these initiatives align with their future goals can boost engagement.
- Comprehensive Mental Health Awareness: Invest in wellness initiatives, counselling services, and programs to reduce workplace stress. Encouraging open conversations about mental health also helps foster a more supportive and understanding workplace culture.
- Values-Aligned Initiatives: Ensure the company’s mission aligns with social responsibility efforts, like sustainability and diversity. Showcasing these values during recruitment can attract Gen Z candidates driven by purpose.
- Continuous Recognition and Feedback Mechanisms: Set up systems that allow for regular feedback and recognition of achievements to keep Gen Z employees engaged. They thrive in environments where their contributions are acknowledged and appreciated through constructive communication.
- Updated Technological Infrastructure: Upgrade outdated tech systems to create efficient and innovative work experiences that meet the expectations of Gen Z employees. A modernised infrastructure can boost productivity and satisfaction in the workplace.
Conclusion
Generation Z is ushering in a transformative era for the Nigerian workforce, driven by digital fluency, bold values, and a desire for meaningful impact. Their expectations around flexibility, inclusivity, and purpose are not just influencing how organisations attract and retain talent and how they innovate, collaborate, and evolve. As Gen Z reshapes workplace culture and business norms, it is clear that their presence is both a challenge to traditional practices and a catalyst for progress. Employers who adapt to this shift stand to benefit from a highly engaged, resilient, and future-focused workforce.
Partner with us
As a leading transformation consulting firm, pcl. is uniquely positioned to help organisations unlock the Gen Z advantage. Through talent strategy design, culture change programmes, workforce analytics, and digital capability development, we support businesses in bridging generational gaps and aligning their operations with emerging workforce expectations. With deep insight into local and global trends, pcl. partners with forward-thinking organisations to co-create future-ready workplaces where Gen Z talent can thrive and drive sustainable impact. Let’s work together to create a workplace where innovation thrives. Contact us at people@phillipsconsulting.net.
Written by:
Olawumi Ojedeji
Analyst