Filmhouse Group has firmly established itself as a powerhouse in Nigeria’s entertainment landscape, known for setting the standard in film production, exhibition, and distribution. With an unwavering commitment to excellence, the company continues to shape the future of West African cinema. At the core of Filmhouse’s success lies a belief in the power of compelling storytelling, driven by world-class content and the exceptional talent that brings it to life.
In pursuit of operational excellence and a high-performing workforce, the company’s Learning & Development team implemented a forward-thinking model that puts learning directly into the hands of employees. This bold shift toward on-demand, agile learning is designed to democratise knowledge, drive business-aligned development, and embed continuous learning into the company’s culture.
To support this vision, Filmhouse adopted a blended approach, combining premium digital content from leading providers with immersive classroom sessions led by internal experts and seasoned facilitators. This strategy empowers employees to learn anytime, anywhere, while ensuring consistent knowledge-sharing across the organisation. At the same time, the HR team is building a robust repository of institutional knowledge, critical to sustaining innovation and long-term growth.
To accelerate this transformation, Filmhouse partnered with Phillips Consulting Limited (pcl.), a trusted advisor with a deep understanding of the business and a proven track record in delivering high-impact learning solutions. Leveraging pcl.’s Bespoke Content Experience (BCX) service, Filmhouse digitised its learning assets, converting existing materials into dynamic, interactive e-learning experiences tailored to the unique needs of its people.
This digital-first approach has revolutionised onboarding, ensuring that new hires are seamlessly integrated into the company while being immersed in its values and culture from day one. Through the pcl. Learning Management System, an intelligent learning solution now rebranded The Genie, the HR team strategically assigns monthly courses and encourages self-directed learning, enabling employees to take charge of their growth and development on their own terms.
With real-time insights from the platform’s reporting tools, HR leaders are making smarter, data-driven decisions that align talent development with broader business goals. The impact speaks for itself: in 2024, Filmhouse achieved a remarkable 93% course completion rate. Over 80% of employees are actively engaged with the platform, driven by smart engagement tactics such as learning champions, consistent communications, and meaningful rewards for top performers.
Recognising the importance of employee voice, the team conducted a feedback initiative to capture insights from learners across the business. Employees shared their experiences using The Genie:
1. Operational Efficiency:
“The Team Member Induction Program Course has led to a reduction in time-to-perform across our cinemas.”
New employees are now able to integrate into their roles more quickly and effectively. By accessing structured onboarding modules via The Genie, they gain clarity on expectations, processes, and tools from day one.
2. Customer Service Consistency:
“The Genie has helped us understand the business more, it has enhanced the employees’ skills, and encouraged consistency in customer service delivery.”
With modules designed to reinforce Filmhouse’s brand values, customer journey standards, and service protocols, employees report greater confidence in delivering consistent, high-quality service. The learning platform equips frontline staff with the knowledge and context they need to engage meaningfully with guests, no matter the cinema or shift, leading to improved customer satisfaction and loyalty.
3. Revenue Growth:
“The value of The Genie is enormous; it has equipped the team with how to better upsell, amongst other revenue generation techniques.”
Beyond customer service, The Genie also helps employees sharpen their commercial skills. Many have embraced modules focused on upselling, cross-selling, and value-based selling techniques. These skills have translated into more confident product recommendations at the counter, increased average transaction values, and a stronger sense of ownership over business results.
4. Skill Development and On-the-Job Application:
“The bite-size format helped me build project and inventory management skills during my workday.”
One of The Genie’s most praised features is its microlearning design. Employees appreciate the ability to complete short, targeted lessons in between tasks or during breaks, without disrupting their workflow. These practical, just-in-time lessons have empowered many to build new competencies in areas like project coordination, inventory tracking, and team collaboration. The immediate applicability of what they learn reinforces retention and boosts daily performance.
This partnership with pcl. marks a pivotal step in Filmhouse Group’s journey toward cultivating a future-ready workforce. By embracing innovation and embedding learning at the heart of its operations, the company is not only equipping its workforce for today’s challenges but also preparing them for tomorrow’s opportunities. With a clear vision, a culture of continuous development, and the right strategic alliances, Filmhouse isn’t just keeping pace with a fast-evolving industry—it’s setting the pace.