In today’s 21st century where competition is becoming ever fiercer, businesses need to implement customer relationship management strategies in order to stay ahead of their rivals and compete effectively. We know that a good customer relationship takes years to build but moments to destroy.
The Customer Relationship Management: A New Paradigm is designed to provide participants with understanding of what Customer Relationship Management is about and understanding who customers and potential customers are, nurturing good relationships, building good relationships even with customers with different temperaments and understanding their needs and behaviour.
