Phillips Consulting Limited

Is your Brand heading in the right direction?

The programme will feature presentation of global best practices for brand management with complementary case presentations & discussions led by industry leaders:

What you will cover:

• Branding Definition
• The Brand Idea
• Research essentials in Branding
• Brand Target Definition
• Brand Positioning
• Brand Strategy
• Marketing communications
• Customer management
• E-Branding
• Experts Panel

How you will Benefit:

Applying the skills & knowledge gained in this course will give you the ability to:

• Have a clear understanding of Branding as a global marketing concept
• Gain insights into how branding principles can be applied to your function for successful returns
• Know how to conceive, define, develop, present and manage your product, service, corporate or even project brands
• Acquire creative principles that are applicable within the peculiar Nigerian Market
• Get hands on experience in branding through class exercises, quiz, discussions and real life situations

Who should attend:

Brand managers, product development managers, small business & corporate affairs managers, advertising account executives and entrepreneurs

Duration: 3 days

Dates:Lagos : Mar 2-4, Jul 27-29, Nov 24-26 ; Abuja : Jan 25-27, Sept 27-29