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Customer Relationship Management: A Digital Approach

About the Programme

This workshop will impart key strategies aimed at transforming the organisation into a magnet for customers. Participants will come away with a thorough understanding of customer life cycle management and the role of people and information technology in customer relationship management with the ultimate goal of attaining customer loyalty.

Target Audience

  • Senior Marketing, IT and Customer Service Executives
  • Those who manage customer relationships or implement CRM strategies for their organizations.

 Course Content:      

Day

Module

1

Introduction to Customer  Relationship Management

  • The Customer and Customer Service
  • What is CRM
  • The Customer and Customer Strategy
  • Four Pillars of CRM

2

The Science of CRM

  • The People Perspective to CRM
  • The Theory of Behaviour
  • Internal Customer Satisfaction
  • Team Dynamics

3

Understanding & Adopting Mobile CRM Strategy

  • Introduction to CRM, Mobile and Mobile CRM
  • Mobile, the “Gabriel Barbar” to unlocking your customers every need
  • Mobile, the platform of choice to effectively achieve corporate objectives
  • Developing Your Company’s Mobile CRM strategy

  Duration: 3 days

Testimonials

Oluwatosin Abbe, Effective Presentation Skills

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Contact Information

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 4th Floor, UBA House, Marina, Lagos
  +234 (1) 01-2703667
2nd Floor, NEXIM House Plot 975, Cadastral Zone A0 Central Business district Abuja.
  +234 (09)-2904738 , 09-2904748.